Hi, I'm Natalie!

I design products and experiences that are grounded in research, shaped by empathy, and guided by strategy.

My work is rooted in understanding people—how they live, what they value, and where opportunities exist to create meaningful solutions. Through contextual research and insight synthesis, I translate user needs into clear direction and thoughtful design decisions.

I’m especially passionate about furniture, home goods, and softgoods, where comfort, usability, and emotional connection intersect. I enjoy leading projects from concept through launch, aligning teams and clients around shared goals to deliver solutions that balance design excellence with purpose.