KROMA
Kroma is a lifestyle brand rooted in simplicity, nature, and mindful living. As they prepared to launch a new product line, they needed a brand presence that captured their calm, thoughtful aesthetic while offering a seamless, elevated online shopping experience.
Year
11.25
Scope
Branding
Timeline
8 weeks
Recognition
8 weeks
Kroma struggled to translate their serene, nature-inspired philosophy into a digital format. Their visuals lacked cohesion, and their online store felt generic, missing the emotional connection needed to resonate with their audience of design-conscious, wellness-focused customers.
Kroma struggled to translate their serene, nature-inspired philosophy into a digital format. Their visuals lacked cohesion, and their online store felt generic, missing the emotional connection needed to resonate with their audience of design-conscious, wellness-focused customers.
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